Hearing loss is one of the most common chronic health conditions in the world, occurring in people of all ages. Hearing loss is often associated with ageing, but it can also be caused by exposure to loud noise over time, infections, genetic conditions, certain medications, head injuries or other medical conditions. The World Health Organization (WHO) estimates that more than 1.5 billion people globally have some degree of hearing loss and almost 430 million people require rehabilitation services for disabling hearing loss. In addition, the WHO has projected that more than 700 million people will need hearing rehabilitation by 2050, highlighting the growing significance of hearing healthcare as a global public health priority.
But even with these staggering numbers, many people put off treatment. Some people think hearing loss is just a natural part of ageing, while others are put off by misconceptions about hearing aids. Today’s hearing aids are much more sophisticated than the clunky devices of yesteryear. Today’s hearing aids use artificial intelligence (AI), digital signal processing, Bluetooth connectivity, rechargeable batteries and smartphone compatibility to provide a natural listening experience, fitting into everyday life.